Define typography?The art of expressing ideas through the selection of appropriate typefaces
Where did the word "typography" originate from?
form and writing
What does typography involve?
Creating and modifying type using a variety of illustration techniques
What is a typeface?
Distinctive designs of visual symbols that are used to compose a printed image / design
What is another term for typeface?
fonts
What is a character?
individual symbols that make up a typeface
What is type style?
modification in a typeface that creates design variety while maintaining the visual style of the typeface
What does type style "create" within a design?
key terms and definitions that are important to understand as you explore typography
What is the waist line and what does it indicate?
the imaginary line drawn at the middle of the character
What is a base line and what does it indicate?
The imaginary line drawn at the bottom of the characters
What is an ascender?
The part of the character that extends above the waist line
What is a descender?
The part of the character that extends below the base line
Describe a serif?
the smaller line used to finish off a main stroke of a letter, usually at the top and bottom of a character
How can the size of the typeface be identified?
What is a point?
the unit used to measure point size
How many points are in an inch?
72
What is a pica and how many are in an inch?the 2nd smallest unit of measure
How many points are in a pica?
12
What is body type and where can it be found?
What is the key to selecting appropriate typefaces to be used as body type?
readability
What is display type and how is it used?what you want your audience to pay attention to
What is reverse type and when would it be used?
when you put white type on a dark background
What is a typeface classification?
a way of organizing your fonts
When was Blackletter invented and how was it used?
Resembles calligraphy, it was used to write before the printing press
Describer the characteristics of a Blackletter typeface?
Resembles calligraphy
When was Old Style invneted and what was is based on?
15th & 16th centuries
Describe the characteristics of an Old Style typeface?
based on ancient roman text and was invented to replace blackletter
When were formal scripts developed?
17th and 18th centuries
When were casual scripts developed?
20th century
Describe the characteristics of a Script typeface?
resembles handwriting
When was Modern typefaces developed and why?
18th and 19th centuries because before then everything was very formal
Describe the characteristics of a Modern typeface?
like oldstyle but without as much loop
How early can Sans Serif typefaces be found? What happened?
as early as the 5th century, the renaissance came along
When did they become popular?
What does "sans serif" mean?
without serif
Describe the characteristics of a Sans Serif typeface?
very monotone
When was Slab Serif developed and why?
19th century for advertisement
Describe the characteristics of a Slab Serif typeface?
Describe Decorative typefaces?
crazy fonts
Why were they developed?
to seem like a party
What are they best used for?
to decorate
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