Target audience: the primary group of people that something, usually an advertising campaign, is aimed at appealing to
Message: A verbal, written, or recorded communication sent to or left for a recipient who cannot be contacted directly
Work ethic: The principle that hard work is intrinsically virtuous or worthy of reward
Employability skills: Skills relating to choosing a career, getting and keeping a job, making job and career changes, and career advancement
20/20 rule: Every 20 minutes, you must look away from your monitor for at least 20 seconds at something at least 20 feet away
Right-To-Know Laws: A law that requires your employer to inform you about any hazards that may occur at your work
Icon: A small image used to represent a certain company or thing
Vector-based graphics: Images that are created using mathematical methods
Specs: The details of a piece of work such as size of the document
Dialog box: A box used to show words in an image
Palette: A little menu that allows you to change the color you are working with
Guidelines: "invisible" lines that help you keep things organized
Extensions: Something used to added to something to enlarge it
Contextual menu: a menu that opens upon activation of illustrator
Clipping mask: An object you can place that makes everything outside of the mask invisible so that your design can look more clean
Hue: A color or hue
Primary Colors: Red, Yellow, and blue
Secondary Colors: Orange, Green, Violet
Tertiary Colors: Red-orange, Red-violet, Yellow-orange, yellow-green, Blue-green, Blue-violet
Neutral Colors: Grey, Black, White
Typography: The art of expressing ideas through the selection of appropriate typefaces
Typeface: Distinctive designs of visual symbols that are used to compose a printed image / design
Serif: A line put at the end of a letter to add detail
Body type: Type that you use for the body of a piece, commonly easy on the eyes
Display type: What you want your audience to pay attention to
Reverse type: When you put white type on a black background
Point size: The size of your points
Flush left: align all text to the left
Flush right: align all text to the right
Centered: text is centered
Justified: all the lines are filled up, aligned on left and right.
Type family: Bold, Italic, Underline, etc.
Small caps: capital letters that are the size of lower case
Lining: uniform height numbers
Non-lining: do not line up may have different ascenders and descenders.
Leading: Space between lines of text
Margin: white space around the edges of your document
Kerning: Adjusting space between individual characters.
Tracking: adjusting the character spacing a whole paragraph
Initial Cap: Larger, decorative capital letters at the beginning of text or a paragraph
Icon: A small image used to represent a certain company or thing
Vector-based graphics: Images that are created using mathematical methods
Specs: The details of a piece of work such as size of the document
Dialog box: A box used to show words in an image
Palette: A little menu that allows you to change the color you are working with
Guidelines: "invisible" lines that help you keep things organized
Extensions: Something used to added to something to enlarge it
Contextual menu: a menu that opens upon activation of illustrator
Clipping mask: An object you can place that makes everything outside of the mask invisible so that your design can look more clean
Hue: A color or hue
Primary Colors: Red, Yellow, and blue
Secondary Colors: Orange, Green, Violet
Tertiary Colors: Red-orange, Red-violet, Yellow-orange, yellow-green, Blue-green, Blue-violet
Neutral Colors: Grey, Black, White
Typography: The art of expressing ideas through the selection of appropriate typefaces
Typeface: Distinctive designs of visual symbols that are used to compose a printed image / design
Serif: A line put at the end of a letter to add detail
Body type: Type that you use for the body of a piece, commonly easy on the eyes
Display type: What you want your audience to pay attention to
Reverse type: When you put white type on a black background
Point size: The size of your points
Flush left: align all text to the left
Flush right: align all text to the right
Centered: text is centered
Justified: all the lines are filled up, aligned on left and right.
Type family: Bold, Italic, Underline, etc.
Small caps: capital letters that are the size of lower case
Lining: uniform height numbers
Non-lining: do not line up may have different ascenders and descenders.
Leading: Space between lines of text
Margin: white space around the edges of your document
Kerning: Adjusting space between individual characters.
Tracking: adjusting the character spacing a whole paragraph
Initial Cap: Larger, decorative capital letters at the beginning of text or a paragraph
