Define typography?The art of expressing ideas through the selection of appropriate typefaces
Where did the word "typography" originate from?
form and writing
What does typography involve?
Creating and modifying type using a variety of illustration techniques
What is a typeface?
Distinctive designs of visual symbols that are used to compose a printed image / design
What is another term for typeface?
fonts
What is a character?
individual symbols that make up a typeface
What is type style?
modification in a typeface that creates design variety while maintaining the visual style of the typeface
What does type style "create" within a design?
key terms and definitions that are important to understand as you explore typography
What is the waist line and what does it indicate?
the imaginary line drawn at the middle of the character
What is a base line and what does it indicate?
The imaginary line drawn at the bottom of the characters
What is an ascender?
The part of the character that extends above the waist line
What is a descender?
The part of the character that extends below the base line
Describe a serif?
the smaller line used to finish off a main stroke of a letter, usually at the top and bottom of a character
How can the size of the typeface be identified?
What is a point?
the unit used to measure point size
How many points are in an inch?
72
What is a pica and how many are in an inch?the 2nd smallest unit of measure
How many points are in a pica?
12
What is body type and where can it be found?
What is the key to selecting appropriate typefaces to be used as body type?
readability
What is display type and how is it used?what you want your audience to pay attention to
What is reverse type and when would it be used?
when you put white type on a dark background
What is a typeface classification?
a way of organizing your fonts
When was Blackletter invented and how was it used?
Resembles calligraphy, it was used to write before the printing press
Describer the characteristics of a Blackletter typeface?
Resembles calligraphy
When was Old Style invneted and what was is based on?
15th & 16th centuries
Describe the characteristics of an Old Style typeface?
based on ancient roman text and was invented to replace blackletter
When were formal scripts developed?
17th and 18th centuries
When were casual scripts developed?
20th century
Describe the characteristics of a Script typeface?
resembles handwriting
When was Modern typefaces developed and why?
18th and 19th centuries because before then everything was very formal
Describe the characteristics of a Modern typeface?
like oldstyle but without as much loop
How early can Sans Serif typefaces be found? What happened?
as early as the 5th century, the renaissance came along
When did they become popular?
What does "sans serif" mean?
without serif
Describe the characteristics of a Sans Serif typeface?
very monotone
When was Slab Serif developed and why?
19th century for advertisement
Describe the characteristics of a Slab Serif typeface?
Describe Decorative typefaces?
crazy fonts
Why were they developed?
to seem like a party
What are they best used for?
to decorate
Wednesday, November 30, 2011
Friday, November 18, 2011
Review week 14
Colleges that offer graphic design as a major:
Abilene Christian University:
Location: Abilene, TX
Majors: Graphic design, Interior design, Architectural technology, Digital communications, Multimedia
Requirements:
- Essay(s) required
- Required: SAT Reasoning Test or ACT
- If submitting ACT, the writing section is recommended
- Class Rank
- Application Essay
- Rigor of secondary school record
- Standardized Test Scores
- Character/Personal Qualities
- Talent/Ability
- Academic GPA
- Alumni Relation
- Extracurricular Activities
- Recommendations
- Volunteer Work
- Work Experience
- First generation college student
- Level of Applicant's Interest
American University of Dubai:
Location: Dubai, United Arab Emirates
Majors: Graphic design, illustration, Interior design, Graphic communications, Media Studies
Requirements:
- Essay(s) required
- Required for Some: SAT Reasoning Test or ACT
- Required for Some: SAT Subject Tests
- Character/Personal Qualities
- Recommendations
- Rigor of secondary school record
- Standardized Test Scores
- Academic GPA
- Alumni Relation
- Class Rank
- Application Essay
- Interview
- Level of Applicant's Interest
- Extracurricular Activities
- Talent/Ability
- First generation college student
Andrews University:
Location: Berrien Springs, MI
Majors: Commercial/ Advertising art, Design/ Visual communications, Fine/ studio arts, Graphic design
Requirements:
- Essay(s) required
- Required: SAT Reasoning Test or ACT
- If submitting ACT, the writing section is optional
- Character/Personal Qualities
- Recommendations
- Rigor of secondary school record
- Standardized Test Scores
- Academic GPA
- Alumni Relation
- Religious Affiliation or Commitment
- Level of Applicant's Interest
- Application Essay
- Interview
- Talent/Ability
American University of Kuwait:
Location: Safat, Kuwait
Majors: Graphic Design, Communication
Requirements: Not available
Anna Maria College:
Location: Paxton, MA
Majors: General arts, Graphic design, Media sites, Computer sciences,
Requirements:
- Required: SAT Reasoning Test or ACT
- If submitting ACT, the writing section is optional
- Standardized Test Scores
- Academic GPA
- Application Essay
- Extracurricular Activities
- Recommendations
- Rigor of secondary school record
- Volunteer Work
- Work Experience
A portfolio is an overview of all of your artwork, it is important because many jobs will ask to see it and it summarizes everything you have done.
Friday, November 11, 2011
Stephen kroninger
What kind of art does he produce: pop art
In what publications has his work been featured: books, magazines
This piece was published, he illustrated it for time magazine. The element of color was used intensely in this photo. The element of line was used to show movement as well.
This piece was not published. the element of shape was used to show precision. Negative space was also a big part of this design.
In what publications has his work been featured: books, magazines
This piece was not published. the element of shape was used to show precision. Negative space was also a big part of this design.
Review week 12
As a designer, I can use the principles of design to help my page flow together and portray certain feelings more usefully than I could without them.
The principles of design are:
Line: used to show movement, or the absence of it
Shape: used to define what a certain area should portray
Value: used to show contrast between areas
Color: used to show the feeling of a design
Space: used to draw attention to an area, or to draw attention away from an area
Texture: used to show a sense of touch
The principles of design are:
Line: used to show movement, or the absence of it
Shape: used to define what a certain area should portray
Value: used to show contrast between areas
Color: used to show the feeling of a design
Space: used to draw attention to an area, or to draw attention away from an area
Texture: used to show a sense of touch
Wednesday, November 2, 2011
Podcast #3 principles of design
Define principles of design?
Concepts used to arrange the structural elements of a fomposition
What do the principles of design affect?
the expressive content or the message of the work
What is the principle of repetition?
Repeating some aspect or element of the design throughout the enire document
Describe ways that the principle of repetition helps the composition/audience?
It acts as a visual key that ties your peice together
What are ways that you can incorporate repetition into your designs?
patterns, bold front, thick line, certain bullet, color
What should you avoid when working with repetition?
repeatting so much that it becomes overwhelming or annoying
What is the principle of proportion/scale?
The relative size and scale of the various elements in a design
What is the most universal standard of measure when judging size?
human body
How can the principle of proportion/scale be used as an attention getter?
architectural spaces used to impress are scaled to a size that dwarfs the veiwer
What is the principle of balance?
distribution of heavy and light elements on the page
Which kinds of elements/shapes visually weigh heavier/greater?
irregular shapes
What is another name for symmetrical balance?
formal balance
Define symmetrical balance?
balance that occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis
What is another name for asymmetrical balance?
informal balance
Define asymmetrical balance?
occurs when the weight of a composition is not evenly distributed around the axis
What is the principle of emphasis?
stressing of a particular part of focus rather than the matze of details of equal importance
What happens to a design that has no focus?
nothing stands out
What is a focal point and how is it created?area where the eye tends to go first, marking one elemnt dominant with all other areas contributing
How many components of a composition can be a focal point?
one
What ways can emphasis be created in a design?
sudden change in: direction, size, shape, texture, color, tone, or line
What is the principle of unity?
the wholeness of composition
What three ways can unity be obtained?
1. put objects close to one another
2. make things similar using similar textures etc.
3.direct vision by a line that travels around the design
What is the principle of variety?
pertains to differences and diversity
What ways can a designer add variety to a design?
vary textures, color and shapes, and alter their contrast tone and intensity
Why is it important to find the right balance between unity and variety?
too much unity can be boring, too much variety can look chaotic
What is figure?
the eye differentiates an object from its surrounding area
What is another name for figure?
positive space
What is ground?
the surrounding area around figure
What is another name for ground?
negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?in compositions without recognizable subject matter, the figure will depend on the abstract relationship between visual elements
Why must a designer consider the composition as a whole?
so that they
What is the principle of rhythm?continuity recurrence or organized movement in space and time
How is rhythm achieved?
through orderly repetition of an element, line, shape, value, tone, or texture
What three ways can rhythm occur in a design?
1.intervals between the elemts
2. with a more organic flowing sense of movement
3.a sequence of shapes through a progression of steps
How does rhythm help a composition/design?can help deliver the message by controlling the viewers movement
What is the principle of contrast?
Occurs when 2 related elements are different
How can contrast help a design?
can draw the viewers eye into the piece
What is wrong with having too much or too little contrast in a design?
monotonous, or confusing
What is the key to working with contrast?
to make sure the differences are obvious
What are some common ways of creating contrast?
size, value, color, type, texture, shape, alignment
Concepts used to arrange the structural elements of a fomposition
What do the principles of design affect?
the expressive content or the message of the work
What is the principle of repetition?
Repeating some aspect or element of the design throughout the enire document
Describe ways that the principle of repetition helps the composition/audience?
It acts as a visual key that ties your peice together
What are ways that you can incorporate repetition into your designs?
patterns, bold front, thick line, certain bullet, color
What should you avoid when working with repetition?
repeatting so much that it becomes overwhelming or annoying
What is the principle of proportion/scale?
The relative size and scale of the various elements in a design
What is the most universal standard of measure when judging size?
human body
How can the principle of proportion/scale be used as an attention getter?
architectural spaces used to impress are scaled to a size that dwarfs the veiwer
What is the principle of balance?
distribution of heavy and light elements on the page
Which kinds of elements/shapes visually weigh heavier/greater?
irregular shapes
What is another name for symmetrical balance?
formal balance
Define symmetrical balance?
balance that occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis
What is another name for asymmetrical balance?
informal balance
Define asymmetrical balance?
occurs when the weight of a composition is not evenly distributed around the axis
What is the principle of emphasis?
stressing of a particular part of focus rather than the matze of details of equal importance
What happens to a design that has no focus?
nothing stands out
What is a focal point and how is it created?area where the eye tends to go first, marking one elemnt dominant with all other areas contributing
How many components of a composition can be a focal point?
one
What ways can emphasis be created in a design?
sudden change in: direction, size, shape, texture, color, tone, or line
What is the principle of unity?
the wholeness of composition
What three ways can unity be obtained?
1. put objects close to one another
2. make things similar using similar textures etc.
3.direct vision by a line that travels around the design
What is the principle of variety?
pertains to differences and diversity
What ways can a designer add variety to a design?
vary textures, color and shapes, and alter their contrast tone and intensity
Why is it important to find the right balance between unity and variety?
too much unity can be boring, too much variety can look chaotic
What is figure?
the eye differentiates an object from its surrounding area
What is another name for figure?
positive space
What is ground?
the surrounding area around figure
What is another name for ground?
negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?in compositions without recognizable subject matter, the figure will depend on the abstract relationship between visual elements
Why must a designer consider the composition as a whole?
so that they
What is the principle of rhythm?continuity recurrence or organized movement in space and time
How is rhythm achieved?
through orderly repetition of an element, line, shape, value, tone, or texture
What three ways can rhythm occur in a design?
1.intervals between the elemts
2. with a more organic flowing sense of movement
3.a sequence of shapes through a progression of steps
How does rhythm help a composition/design?can help deliver the message by controlling the viewers movement
What is the principle of contrast?
Occurs when 2 related elements are different
How can contrast help a design?
can draw the viewers eye into the piece
What is wrong with having too much or too little contrast in a design?
monotonous, or confusing
What is the key to working with contrast?
to make sure the differences are obvious
What are some common ways of creating contrast?
size, value, color, type, texture, shape, alignment
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