Wednesday, December 14, 2011

Review Week 17

After reading the "Who Shot Serif" article. I learned that there are actually different types of serifs, and that each one can appeal to its audience differently,

Friday, December 2, 2011

Review week 16

How many points are in an inch? How many points are in a pica?
72, 12
Of the seven classifications, which classification(s) would best work as body type? Why?
Modern, because it is easy on the eyes
Identify the lowercase characters that have ascenders?
t,f,h,k,l
Identify the lowercase characters that have descenders?
q,y,g,j
Classify the following typefaces and briefly explain why you believe it should be classified that way:
  
02.png
I think this would be a more modern style because it is less formal and has flat serifs

01.png
I think this would be a more old-style because it looks very formal and has high thin-thick contrast
05.png
I think this would be a more decorative style because it is 3d and looks more fun than formal
04.png
I think this one is a sans serif, because simply, it has no serifs

07.png
I think this one is more decorative because it looks very attractive, but hardly readable
06.png
I think this one is very modern because of the rounded serifs and the sort of blobby look of the r
03.png
I think this one is slab serif because it is fatter and has flat serifs

Wednesday, November 30, 2011

Podcast #4 Typography

Define typography?The art of expressing ideas through the selection of appropriate typefaces


Where did the word "typography" originate from?
form and writing


What does typography involve?
Creating and modifying type using a variety of illustration techniques




What is a typeface?
Distinctive designs of visual symbols that are used to compose a printed image / design


What is another term for typeface?
fonts



What is a character?
individual symbols that make up a typeface



What is type style?
modification in a typeface that creates design variety while maintaining the visual style of the typeface



What does type style "create" within a design?
key terms and definitions that are important to understand as you explore typography



What is the waist line and what does it indicate?
the imaginary line drawn at the middle of the character


What is a base line and what does it indicate?
The imaginary line drawn at the bottom of the characters



What is an ascender?
The part of the character that extends above the waist line



What is a descender?
The part of the character that extends below the base line



Describe a serif?
the smaller line used to finish off a main stroke of a letter, usually at the top and bottom of a character



How can the size of the typeface be identified?


What is a point?
the unit used to measure point size


How many points are in an inch?
72



What is a pica and how many are in an inch?the 2nd smallest unit of measure

How many points are in a pica?
12


What is body type and where can it be found?

What is the key to selecting appropriate typefaces to be used as body type?
readability


What is display type and how is it used?what you want your audience to pay attention to


What is reverse type and when would it be used?
when you put white type on a dark background


What is a typeface classification?
a way of organizing your fonts


When was Blackletter invented and how was it used?
Resembles calligraphy, it was used to write before the printing press


Describer the characteristics of a Blackletter typeface?
Resembles calligraphy


When was Old Style invneted and what was is based on?
15th & 16th centuries


Describe the characteristics of an Old Style typeface?
based on ancient roman text and was invented to replace blackletter


When were formal scripts developed?
17th and 18th centuries


When were casual scripts developed?
20th century


Describe the characteristics of a Script typeface?
resembles handwriting


When was Modern typefaces developed and why?
18th and 19th centuries because before then everything was very formal


Describe the characteristics of a Modern typeface?
like oldstyle but without as much loop


How early can Sans Serif typefaces be found? What happened?
as early as the 5th century, the renaissance came along


When did they become popular?

What does "sans serif" mean?
without serif


Describe the characteristics of a Sans Serif typeface?
very monotone


When was Slab Serif developed and why?
19th century for advertisement


Describe the characteristics of a Slab Serif typeface?


Describe Decorative typefaces?
crazy fonts



Why were they developed?
to seem like a party


What are they best used for?
to decorate

Friday, November 18, 2011

Review week 14

Colleges that offer graphic design as a major: 

Abilene Christian University: 
Location: Abilene, TX
Majors: Graphic design, Interior design, Architectural technology, Digital communications, Multimedia
Requirements: 
  • Essay(s) required
  • Required: SAT Reasoning Test or ACT
  • If submitting ACT, the writing section is recommended
Very important admission factors:
  • Class Rank
  • Application Essay
  • Rigor of secondary school record
  • Standardized Test Scores
Important admission factors:
  • Character/Personal Qualities
  • Talent/Ability
  • Academic GPA
Considered:
  • Alumni Relation
  • Extracurricular Activities
  • Recommendations
  • Volunteer Work
  • Work Experience
  • First generation college student
  • Level of Applicant's Interest


American University of Dubai: 
Location: Dubai, United Arab Emirates
Majors: Graphic design, illustration, Interior design, Graphic communications, Media Studies
Requirements: 
  • Essay(s) required
  • Required for Some: SAT Reasoning Test or ACT
  • Required for Some: SAT Subject Tests
Very important admission factors:
  • Character/Personal Qualities
  • Recommendations
  • Rigor of secondary school record
  • Standardized Test Scores
  • Academic GPA
Important admission factors:
  • Alumni Relation
  • Class Rank
  • Application Essay
  • Interview
  • Level of Applicant's Interest
Considered:
  • Extracurricular Activities
  • Talent/Ability
  • First generation college student

Andrews University: 
Location: Berrien Springs, MI
Majors: Commercial/ Advertising art, Design/ Visual communications, Fine/ studio arts, Graphic design
Requirements: 
  • Essay(s) required
  • Required: SAT Reasoning Test or ACT
  • If submitting ACT, the writing section is optional
Very important admission factors:
  • Character/Personal Qualities
  • Recommendations
  • Rigor of secondary school record
  • Standardized Test Scores
  • Academic GPA
Important admission factors:
  • Alumni Relation
  • Religious Affiliation or Commitment
  • Level of Applicant's Interest
Considered:
  • Application Essay
  • Interview
  • Talent/Ability
American University of Kuwait: 
Location: Safat, Kuwait
Majors: Graphic Design, Communication
Requirements: Not available

Anna Maria College: 
Location: Paxton, MA
Majors: General arts, Graphic design, Media sites, Computer sciences, 
Requirements: 
  • Required: SAT Reasoning Test or ACT
  • If submitting ACT, the writing section is optional
Very important admission factors:
  • Standardized Test Scores
  • Academic GPA
Considered:
  • Application Essay
  • Extracurricular Activities
  • Recommendations
  • Rigor of secondary school record
  • Volunteer Work
  • Work Experience
A portfolio is an overview of all of your artwork, it is important because many jobs will ask to see it and it summarizes everything you have done.




Friday, November 11, 2011

Stephen kroninger

What kind of art does he produce: pop art

In what publications has his work been featured: books, magazines

This piece was published, he illustrated it for time magazine. The element of color was used intensely in this photo. The element of line was used to show movement as well.











This piece was not published. the element of shape was used to show precision. Negative space was also a big part of this design.

Review week 12

As a designer, I can use the principles of design to help my page flow together and portray certain feelings more usefully than I could without them.

The principles of design are:

Line: used to show movement, or the absence of it

Shape: used to define what a certain area should portray

Value: used to show contrast between areas

Color: used to show the feeling of a design

Space: used to draw attention to an area, or to draw attention away from an area

Texture: used to show a sense of touch

Wednesday, November 2, 2011

Podcast #3 principles of design

Define principles of design?
Concepts used to arrange the structural elements of a fomposition
What do the principles of design affect?
the expressive content or the message of the work
What is the principle of repetition?
Repeating some aspect or element of the design throughout the enire document
Describe ways that the principle of repetition helps the composition/audience?
It acts as a visual key that ties your peice together
What are ways that you can incorporate repetition into your designs?
patterns, bold front, thick line, certain bullet, color
What should you avoid when working with repetition?
repeatting so much that it becomes overwhelming or annoying
What is the principle of proportion/scale?
The relative size and scale of the various elements in a design
What is the most universal standard of measure when judging size?
human body
How can the principle of proportion/scale be used as an attention getter?
architectural spaces used to impress are scaled to a size that dwarfs the veiwer
What is the principle of balance?
distribution of heavy and light elements on the page
Which kinds of elements/shapes visually weigh heavier/greater?
irregular shapes
What is another name for symmetrical balance?
formal balance
Define symmetrical balance?
balance that occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis
What is another name for asymmetrical balance?
informal balance
Define asymmetrical balance?
occurs when the weight of a composition is not evenly distributed around the axis
What is the principle of emphasis?
stressing of a particular part of focus rather than the matze of details of equal importance
What happens to a design that has no focus?
nothing stands out
What is a focal point and how is it created?
area where the eye tends to go first, marking one elemnt dominant with all other areas contributing
How many components of a composition can be a focal point?
one
What ways can emphasis be created in a design?
sudden change in: direction, size, shape, texture, color, tone, or line
What is the principle of unity?
the wholeness of composition
What three ways can unity be obtained?
1. put objects close to one another

2. make things similar using similar textures etc.

3.direct vision by a line that travels around the design

What is the principle of variety?
pertains to differences and diversity
What ways can a designer add variety to a design?
vary textures, color and shapes, and alter their contrast tone and intensity
Why is it important to find the right balance between unity and variety?
too much unity can be boring, too much variety can look chaotic
What is figure?
the eye differentiates an object from its surrounding area
What is another name for figure?
positive space
What is ground?
the surrounding area around figure
What is another name for ground?
negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
in compositions without recognizable subject matter, the figure will depend on the abstract relationship between visual elements
Why must a designer consider the composition as a whole?
so that they
What is the principle of rhythm?
continuity recurrence or organized movement in space and time
How is rhythm achieved?
through orderly repetition of an element, line, shape, value, tone, or texture
What three ways can rhythm occur in a design?
1.intervals between the elemts

2. with a more organic flowing sense of movement

3.a sequence of shapes through a progression of steps

How does rhythm help a composition/design?
can help deliver the message by controlling the viewers movement
What is the principle of contrast?
Occurs when 2 related elements are different
How can contrast help a design?
can draw the viewers eye into the piece
What is wrong with having too much or too little contrast in a design?
monotonous, or confusing
What is the key to working with contrast?
to make sure the differences are obvious
What are some common ways of creating contrast?


size, value, color, type, texture, shape, alignment

Friday, October 21, 2011

Color Schemes

triadic

monochromatic

monochromatic

split complementary

split complementary

Andy Warhol

Within what art genre did Warhol work?
pop art

Define the genre?
art based on modern popular culture and the mass media

During what years was he alive?
August 6, 1928 through February 22, 1987

Post 2 samples of his art, Answer the following questions for each



















Title of the piece?


(banana)Andy Warhol's cover art for his Velvet Underground & Nico Album
(cows)cola-cola cow

Describe the color that he utilizes. Does he use any particular color scheme?
He likes to use yellows combined with darker colors, he doesn't seem to use any one color scheme

Friday, October 14, 2011

Blog week 9

Compare and contrast vector graphics and pixel images.

What resolution is necessary to print raster images?

What resolution is necessary to display raster images on the internet?

Blog Week 8

Why must designers pay close attention to how color is utilized within a composition?
 So that we can convey the feeling the design is to impose on its audience.
Why is the color wheel an important tool for graphic designers?
The color wheel is helpful because it helps us find the complements of colors so we can dull or intensify the colors we are using.
I found that this poster used neutral colors (grey, black, white) very well to draw the eye to the orange thing behind the person in the image, then slowly bring us to the masked person in the picture.
 
 
 
Briefly describe how we "see" the color of an object?
The sun shines on an object, the object reflects or absorbs a portion of that light, then it reflects to our eyes and depending on how much light it reflects or absorbs we see a different color.

Monday, October 3, 2011

Podcast #2 Color Theory


The right use of color can do what?
Can be pleasant to the eye, and be soothing.
Within the electromagnetic spectrum, which waves allow us to see color?
Visible light.
Describe white light?
All the colors in the Visible Light spectrum.
How do we see color if objects "have no color of their own"?
They appear to be in color when they absorb or reflect one or more of the colors in the visible light spectrum.
What is a glass prism?
A transparent triangular object that breaks wight light into all the colors .
What seven colors result when white light is refracted through a prism?
Red, Orange, Yellow, Green, Blue, Indigo, Violet.
Describe hue?
refers to the color itself
When does white light occur?
When all wavelengths are reflected back to your eye.
When does black light occur?
When no wavelengths are reflected back to your eye.
How color is perceived depends on what?
the type of light it is seen with.
What is a color wheel?
a visual tool that shows the relationship between primary secondary and tertiary colors.
What are primary colors? Name them?
Red, yellow, blue
What are secondary colors? Name them?
2 primary colors mixed together, orange, green, violet
What are tertiary colors? Name them?
a primary color and a secondary color mixed, yellow-green, yellow-orange, red-orange, blue-green, blue-violet, and red-violet
What are neutral colors? How can they be created?
Colors of very low saturation, by mixing complementary color pairs
How can a neutral color help a design?
Help put the focus on other colors or serve to tone down overpowering colors
What are complementary colors? Name them?
Colors positioned oposite to each other red and green, orange and blue, yellow and violet
What is color value?
refers to the lightness or darkness to a hue
What is a shade?
A hue with black added to it
What is a tint?
A hue with white added to it
What is saturation/intensity?
refers to the brightness of a color
What happens when you mix complementary colors together?
creates a tone
Describe color harmony?
a pleasing arrangement of parts
What is a color scheme?
Harmonious color combinations
Describe a monochromatic color scheme?
A color scheme that uses variations of one color
Describe an analogous color scheme?
A color scheme that uses 3 colors adjacent to each other on the color wheel
Describe a complementary color scheme?
uses 2 colors opposite of each other on the color wheel
Describe a split-complementary color scheme?
Uses 3 colors, 1 color and 2 adjacent to its complement
Describe a triadic color scheme?
Uses 3 colors equally spaced around the color wheel
What colors are considered to be warm colors?
yellow, orange, reds
Describe a warm color scheme?
Bold and Energetic
What colors are considered to be cool colors?
Greens, Blues, Violets
Describe a cool color scheme?
Gives an impression of calm
Why is important to consider which colors are being used within a design?
To convey a certain feeling in the design, so that certain colors don't overpower the message of the design

Friday, September 23, 2011

Review week 6

What is the pen tool used for?The pen tool is used to create curved lines that make objects, it is like the shape tool but with more freedom.

How can you manipulate a path/line in Illustrator? Discuss the use of the white arrow tool, pen+, pen-, and convert too.
You can manipulate a path/line using the tools above, using the white arrow tool lets you move a point to a new spot, bring the line a specific way towards it. The pen+ and pen- tools are used to add or take away an anchor point on a path, the convert tool lets you move a tool and drag the line along with it

How can you utilize the layers palette in Illustrator?
You can use it as a base to trace an image without distorting the image itself, or use it to create different objects that you don't want to blend together
How do you create a clipping mask in Adobe Illustrator?
Create a shape, bring it to the front, highlight everything, click the shape, click object, create clipping mask