Logotypes

Logo: a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition

numerous inventions and techniques have contributed to the contemporary logo, including logographic languages, such as Egyptian Hieroglyphics, coats of arms, watermarks and the development of the printing technology, as the industrial revolution develpoed in the 18th and 19th centuries, photography, and lithography ( an early method of printing) contributed to the boom of an advertising industry that integrated typography and imagery together on the page.

Logo tips

• Simple
• Makes a logo recognizable, versatile, and memorable.
• Memorable
• Make it easy to recognize -- Original, simple, and relates to the topic
• Timeless
• It should make sense in several decades' time and always recognizable
• Versatile
• Must look good in all platforms of media
• In video
• Any color
• All sizes
• All mediums
• May be easier to design in black and white; easier to imagine, cheaper to print.
• Appropriate
• Fits the situation
• Fits the audience
• Positioning
• Color scheme

Logo Color

• Four Color Process (CMYK)
• Technique for printing in full color. Reproduces any color of the spectrum. Also called full process/full colour printing.
• Spot Color
• Technique  for specifying and printing colors, in which each color is printed with individual ink.
• Effective with one, two or three colors.
• Extremely expensive, especially with more colors.
• Pantone Matching System
• Governed every printer, ran through Pantone colors.

Color plays an important role in logo design. Color can illicit different feelings and emotions. Interpretation of color varies between age, gender, and culture. Base color themes on target audience. Color can follow trends. Keep color palette to two or three to keep design simple and cheap.

Combination mark: graphics with both a text caption and a symbol

Iconic/Symbolic- Icons and symbols are compelling yet uncomplicated images that are emblematic of a particular company or product. They use imagery that conveys a literal or abstract representation of your organization. Symbols are less direct than straight text, leaving room for broader interpretation of what the organization represents. 

Wordmark- A logotype commonly known in the design industry as a wordmark, incorporates your company or brand name into a uniquely styled type font treatment.

The grid is a way of organizing content on a page, using any combination of margins, guide lines, rows, and columns. Institued by modernism.

 Can assist the audience by breaking info into manageable chunks and establishing relationships between text and images. A grid consists of a distinct set of alignment-based relationships that act as guides for distributing elements across a format. Ever design is different, therefore every design will require a different grid structure, one that addresses the elements within a design appropriately. Used to clarify the message being communicated and to unify elements.