Shape: The eyedrop shape attracts the eye to look at the design.
Line: The lines at the bottom make it seem mysterious, trying to figure out what it is.
Texture: The texture makes the poster seem to have an old-style feel to it.
Space: This negative space behind the man makes the eye focus on the main subject, the text and the paper man.
Value: The value of this picture makes it seem like the horse actually has depth.
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