Monday, May 7, 2012
Tuesday, May 1, 2012
Stationary package
Stationary package: the printed pieces that a company utilizes for communication purposes.
When establishing a business, it is very important that all communications are well coordinated.
Includes business card, letterhead, and envelope.
Bussiness card: An essential part of a stationary design, When you hand someone your business card, they will form and immediate opinion about your company. Your business card does more than tell people how to find you, it says something about your company and its mission, its culture, and its goals. Everything from the colors, fonts, the texture, shade, and gloss of the paper you print on says something about you.
Will typically include: logo, company name, company address, phone number, web address, fax number.
Design tips: Must be 8.5 x 11, must be vertical orientation, must leave room to write the letter, memo, etc- bug empty space in middle, check for accuracy, check for unity... continuity among other peices
Envelope: the packaging that contains the letter or form when being mailed, standard #10 envelope
Design tips: must be 9.5 x 4.125, horizontal or vertical orientation, must leave room for recipient's adrdress and stamp, check for accuracy, check for unity... continuity among other pieces
When establishing a business, it is very important that all communications are well coordinated.
Includes business card, letterhead, and envelope.
Bussiness card: An essential part of a stationary design, When you hand someone your business card, they will form and immediate opinion about your company. Your business card does more than tell people how to find you, it says something about your company and its mission, its culture, and its goals. Everything from the colors, fonts, the texture, shade, and gloss of the paper you print on says something about you.
Will typically include: logo, company name, company address, phone number, web address, fax number.
Design tips: Must be 8.5 x 11, must be vertical orientation, must leave room to write the letter, memo, etc- bug empty space in middle, check for accuracy, check for unity... continuity among other peices
Envelope: the packaging that contains the letter or form when being mailed, standard #10 envelope
Design tips: must be 9.5 x 4.125, horizontal or vertical orientation, must leave room for recipient's adrdress and stamp, check for accuracy, check for unity... continuity among other pieces
Friday, April 13, 2012
#17 research and inspiration
The biggest trend recently in logo design is conceptual logos such as the one here.
For inspiration I found these
Wednesday, April 11, 2012
Logotypes
Logo: a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition
numerous inventions and techniques have contributed to the contemporary logo, including logographic languages, such as Egyptian Hieroglyphics, coats of arms, watermarks and the development of the printing technology, as the industrial revolution develpoed in the 18th and 19th centuries, photography, and lithography ( an early method of printing) contributed to the boom of an advertising industry that integrated typography and imagery together on the page.
Logo tips
Can assist the audience by breaking info into manageable chunks and establishing relationships between text and images. A grid consists of a distinct set of alignment-based relationships that act as guides for distributing elements across a format. Ever design is different, therefore every design will require a different grid structure, one that addresses the elements within a design appropriately. Used to clarify the message being communicated and to unify elements.
numerous inventions and techniques have contributed to the contemporary logo, including logographic languages, such as Egyptian Hieroglyphics, coats of arms, watermarks and the development of the printing technology, as the industrial revolution develpoed in the 18th and 19th centuries, photography, and lithography ( an early method of printing) contributed to the boom of an advertising industry that integrated typography and imagery together on the page.
Logo tips
- Simple
- Makes a logo recognizable, versatile, and memorable.
- Memorable
- Make it easy to recognize -- Original, simple, and relates to the topic
- Timeless
- It should make sense in several decades' time and always recognizable
- Versatile
- Must look good in all platforms of media
- In video
- Any color
- All sizes
- All mediums
- May be easier to design in black and white; easier to imagine, cheaper to print.
- Appropriate
- Fits the situation
- Fits the audience
- Positioning
- Color scheme
Logo Color
- Four Color Process (CMYK)
- Technique for printing in full color. Reproduces any color of the spectrum. Also called full process/full colour printing.
- Spot Color
- Technique for specifying and printing colors, in which each color is printed with individual ink.
- Effective with one, two or three colors.
- Extremely expensive, especially with more colors.
- Pantone Matching System
- Governed every printer, ran through Pantone colors.
Color plays an important role in logo design. Color can illicit different feelings and emotions. Interpretation of color varies between age, gender, and culture. Base color themes on target audience. Color can follow trends. Keep color palette to two or three to keep design simple and cheap.
Combination mark: graphics with both a text caption and a symbol
Iconic/Symbolic- Icons and symbols are compelling yet uncomplicated images that are emblematic of a particular company or product. They use imagery that conveys a literal or abstract representation of your organization. Symbols are less direct than straight text, leaving room for broader interpretation of what the organization represents.
Wordmark- A logotype commonly known in the design industry as a wordmark, incorporates your company or brand name into a uniquely styled type font treatment.
The grid is a way of organizing content on a page, using any combination of margins, guide lines, rows, and columns. Institued by modernism.
Thursday, March 22, 2012
Study guide
1.emphasis
2.Unity
3.Repetition
4.Figure ground
5.Contrast
6.Rythm
7. proportion
8.Informal Balance
9. Formal Balance
10. CMYK,RGB, Grayscale
11. More pixels per inch
12. It loads quicker
13. Kerning
14. Letting
15. Tracking
16. Center
17. Flush left
18. Flush right
19. Justified
20. And symbol
21. White space at the edge of the page.
22. Point of view
23. Simplicity
24. Leading lines
25. Rule of thirds
26. Execute
27. Sketching
28. Research and insp
29. Critiquing
30. Brainstorm
31. To tell a story, Religion, Instructions
32. Cuneiform
33. To record trades
34. Samaritans
35. Used to decipher hieroglyphics
36. Any point in time
37. Go in order
38. Manuscript
39. Gutenberg printing press, moveable type
40. Books made more rapidly
41. Pours printing
42. Substrate
43. Lithography
44. Relief printing
45.
2.Unity
3.Repetition
4.Figure ground
5.Contrast
6.Rythm
7. proportion
8.Informal Balance
9. Formal Balance
10. CMYK,RGB, Grayscale
11. More pixels per inch
12. It loads quicker
13. Kerning
14. Letting
15. Tracking
16. Center
17. Flush left
18. Flush right
19. Justified
20. And symbol
21. White space at the edge of the page.
22. Point of view
23. Simplicity
24. Leading lines
25. Rule of thirds
26. Execute
27. Sketching
28. Research and insp
29. Critiquing
30. Brainstorm
31. To tell a story, Religion, Instructions
32. Cuneiform
33. To record trades
34. Samaritans
35. Used to decipher hieroglyphics
36. Any point in time
37. Go in order
38. Manuscript
39. Gutenberg printing press, moveable type
40. Books made more rapidly
41. Pours printing
42. Substrate
43. Lithography
44. Relief printing
45.
Thursday, March 15, 2012
Assignment 16 research and inspiration
I liked this one because I found it hilarious and still conveys information, and the way it is laid out is really good looking.
I chose this one because it is also rather funny and has a great look to it. I enjoy how they added light colored arrows to a dark background so that you are easily guided through it with no trouble.
Wednesday, March 14, 2012
Early Computers | 1930s - 1980s AD
What is an abacus?
Considered first computer. Used to solve simple math equations.
In 1936, Zuse invented this type of computer?
Created the first freely programmable computer.
In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?
They invented it for gunnery and ballistic calculations
n 1951, Eckert and Mauchly designed the first commercial computer for whom?
The invented it for the Census Bureau
What does UNIVAC stand for?
Universal automatic computer.
In 1953, IBM enters the scene. What does IBM stand for?
International Business Machine
What is FORTRAN?
The IBM mathematical formula translating the system.
In 1964, how did Engelbart change the way computers worked?
They made them a more user-friendly tool.
What is the significance of ARPnet?
The first internet, it created a netowork of geographically seperated computers.
In 1971, Intel introduced this? Post a photo of it.
The single chip microprocessor.
In the same year, IBM introduced this? Post a photo of one.
The floppy Disc
In 1973, Metcalf and Xerox created this?
The first ethernet computer network.
During the next several years, the first consumer computers were marketed.
n 1981, Bill Gates and Microsoft introduced this package?
The ms-dos operating system and then IMB pc.Post a photo of the Lisa computer.
In 1983, who introduced the Lisa computer?
Apple.
What is GUI?
Graphical user interface.Post a photo of the computer mentioned below.
In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?
Apple. Apple Macintosh.
The commercial only ran one time. When?
The super bowl.
In response to the Apple GUI, Gates and Microsoft introduced this?
The windows operating system.
Two men are known for their development of the Apple I computer. Who are they?
Steve jobs and Steve wozniak
When was the internet that we know, world wide web, developed and introduced?
It was released in 1993.
Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"? An undocumented procedure or unauthorized feature that's playful in nature or gives credit to the software developer.
Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications.
Where do you think computers will take us in the next 10 years?
I believe that computers will continue to become easyer to use and continue to have graphical advances and such
Considered first computer. Used to solve simple math equations.
In 1936, Zuse invented this type of computer?
Created the first freely programmable computer.
In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?
They invented it for gunnery and ballistic calculations
n 1951, Eckert and Mauchly designed the first commercial computer for whom?
The invented it for the Census Bureau
What does UNIVAC stand for?
Universal automatic computer.
In 1953, IBM enters the scene. What does IBM stand for?
International Business Machine
What is FORTRAN?
The IBM mathematical formula translating the system.
In 1964, how did Engelbart change the way computers worked?
They made them a more user-friendly tool.
What is the significance of ARPnet?
The first internet, it created a netowork of geographically seperated computers.
In 1971, Intel introduced this? Post a photo of it.
The single chip microprocessor.
In the same year, IBM introduced this? Post a photo of one.
The floppy Disc
In 1973, Metcalf and Xerox created this?
The first ethernet computer network.
During the next several years, the first consumer computers were marketed.
n 1981, Bill Gates and Microsoft introduced this package?
The ms-dos operating system and then IMB pc.Post a photo of the Lisa computer.
In 1983, who introduced the Lisa computer?
Apple.
What is GUI?
Graphical user interface.Post a photo of the computer mentioned below.
In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?
Apple. Apple Macintosh.
The commercial only ran one time. When?
The super bowl.
In response to the Apple GUI, Gates and Microsoft introduced this?
The windows operating system.
Two men are known for their development of the Apple I computer. Who are they?
Steve jobs and Steve wozniak
When was the internet that we know, world wide web, developed and introduced?
It was released in 1993.
Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"? An undocumented procedure or unauthorized feature that's playful in nature or gives credit to the software developer.
Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications.
Take the "Red Pill" with Adobe Photoshop CS3
Where do you think computers will take us in the next 10 years?
I believe that computers will continue to become easyer to use and continue to have graphical advances and such
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