The biggest trend recently in logo design is conceptual logos such as the one here.
For inspiration I found these
Friday, April 13, 2012
#17 research and inspiration
The biggest trend recently in logo design is conceptual logos such as the one here.
Wednesday, April 11, 2012
Logotypes
Logo: a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition
numerous inventions and techniques have contributed to the contemporary logo, including logographic languages, such as Egyptian Hieroglyphics, coats of arms, watermarks and the development of the printing technology, as the industrial revolution develpoed in the 18th and 19th centuries, photography, and lithography ( an early method of printing) contributed to the boom of an advertising industry that integrated typography and imagery together on the page.
Logo tips
Can assist the audience by breaking info into manageable chunks and establishing relationships between text and images. A grid consists of a distinct set of alignment-based relationships that act as guides for distributing elements across a format. Ever design is different, therefore every design will require a different grid structure, one that addresses the elements within a design appropriately. Used to clarify the message being communicated and to unify elements.
numerous inventions and techniques have contributed to the contemporary logo, including logographic languages, such as Egyptian Hieroglyphics, coats of arms, watermarks and the development of the printing technology, as the industrial revolution develpoed in the 18th and 19th centuries, photography, and lithography ( an early method of printing) contributed to the boom of an advertising industry that integrated typography and imagery together on the page.
Logo tips
- Simple
- Makes a logo recognizable, versatile, and memorable.
- Memorable
- Make it easy to recognize -- Original, simple, and relates to the topic
- Timeless
- It should make sense in several decades' time and always recognizable
- Versatile
- Must look good in all platforms of media
- In video
- Any color
- All sizes
- All mediums
- May be easier to design in black and white; easier to imagine, cheaper to print.
- Appropriate
- Fits the situation
- Fits the audience
- Positioning
- Color scheme
Logo Color
- Four Color Process (CMYK)
- Technique for printing in full color. Reproduces any color of the spectrum. Also called full process/full colour printing.
- Spot Color
- Technique for specifying and printing colors, in which each color is printed with individual ink.
- Effective with one, two or three colors.
- Extremely expensive, especially with more colors.
- Pantone Matching System
- Governed every printer, ran through Pantone colors.
Color plays an important role in logo design. Color can illicit different feelings and emotions. Interpretation of color varies between age, gender, and culture. Base color themes on target audience. Color can follow trends. Keep color palette to two or three to keep design simple and cheap.
Combination mark: graphics with both a text caption and a symbol
Iconic/Symbolic- Icons and symbols are compelling yet uncomplicated images that are emblematic of a particular company or product. They use imagery that conveys a literal or abstract representation of your organization. Symbols are less direct than straight text, leaving room for broader interpretation of what the organization represents.
Wordmark- A logotype commonly known in the design industry as a wordmark, incorporates your company or brand name into a uniquely styled type font treatment.
The grid is a way of organizing content on a page, using any combination of margins, guide lines, rows, and columns. Institued by modernism.
Thursday, March 22, 2012
Study guide
1.emphasis
2.Unity
3.Repetition
4.Figure ground
5.Contrast
6.Rythm
7. proportion
8.Informal Balance
9. Formal Balance
10. CMYK,RGB, Grayscale
11. More pixels per inch
12. It loads quicker
13. Kerning
14. Letting
15. Tracking
16. Center
17. Flush left
18. Flush right
19. Justified
20. And symbol
21. White space at the edge of the page.
22. Point of view
23. Simplicity
24. Leading lines
25. Rule of thirds
26. Execute
27. Sketching
28. Research and insp
29. Critiquing
30. Brainstorm
31. To tell a story, Religion, Instructions
32. Cuneiform
33. To record trades
34. Samaritans
35. Used to decipher hieroglyphics
36. Any point in time
37. Go in order
38. Manuscript
39. Gutenberg printing press, moveable type
40. Books made more rapidly
41. Pours printing
42. Substrate
43. Lithography
44. Relief printing
45.
2.Unity
3.Repetition
4.Figure ground
5.Contrast
6.Rythm
7. proportion
8.Informal Balance
9. Formal Balance
10. CMYK,RGB, Grayscale
11. More pixels per inch
12. It loads quicker
13. Kerning
14. Letting
15. Tracking
16. Center
17. Flush left
18. Flush right
19. Justified
20. And symbol
21. White space at the edge of the page.
22. Point of view
23. Simplicity
24. Leading lines
25. Rule of thirds
26. Execute
27. Sketching
28. Research and insp
29. Critiquing
30. Brainstorm
31. To tell a story, Religion, Instructions
32. Cuneiform
33. To record trades
34. Samaritans
35. Used to decipher hieroglyphics
36. Any point in time
37. Go in order
38. Manuscript
39. Gutenberg printing press, moveable type
40. Books made more rapidly
41. Pours printing
42. Substrate
43. Lithography
44. Relief printing
45.
Thursday, March 15, 2012
Assignment 16 research and inspiration
I liked this one because I found it hilarious and still conveys information, and the way it is laid out is really good looking.
I chose this one because it is also rather funny and has a great look to it. I enjoy how they added light colored arrows to a dark background so that you are easily guided through it with no trouble.
Wednesday, March 14, 2012
Early Computers | 1930s - 1980s AD
What is an abacus?
Considered first computer. Used to solve simple math equations.
In 1936, Zuse invented this type of computer?
Created the first freely programmable computer.
In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?
They invented it for gunnery and ballistic calculations
n 1951, Eckert and Mauchly designed the first commercial computer for whom?
The invented it for the Census Bureau
What does UNIVAC stand for?
Universal automatic computer.
In 1953, IBM enters the scene. What does IBM stand for?
International Business Machine
What is FORTRAN?
The IBM mathematical formula translating the system.
In 1964, how did Engelbart change the way computers worked?
They made them a more user-friendly tool.
What is the significance of ARPnet?
The first internet, it created a netowork of geographically seperated computers.
In 1971, Intel introduced this? Post a photo of it.
The single chip microprocessor.
In the same year, IBM introduced this? Post a photo of one.
The floppy Disc
In 1973, Metcalf and Xerox created this?
The first ethernet computer network.
During the next several years, the first consumer computers were marketed.
n 1981, Bill Gates and Microsoft introduced this package?
The ms-dos operating system and then IMB pc.Post a photo of the Lisa computer.
In 1983, who introduced the Lisa computer?
Apple.
What is GUI?
Graphical user interface.Post a photo of the computer mentioned below.
In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?
Apple. Apple Macintosh.
The commercial only ran one time. When?
The super bowl.
In response to the Apple GUI, Gates and Microsoft introduced this?
The windows operating system.
Two men are known for their development of the Apple I computer. Who are they?
Steve jobs and Steve wozniak
When was the internet that we know, world wide web, developed and introduced?
It was released in 1993.
Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"? An undocumented procedure or unauthorized feature that's playful in nature or gives credit to the software developer.
Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications.
Where do you think computers will take us in the next 10 years?
I believe that computers will continue to become easyer to use and continue to have graphical advances and such
Considered first computer. Used to solve simple math equations.
In 1936, Zuse invented this type of computer?
Created the first freely programmable computer.
In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?
They invented it for gunnery and ballistic calculations
n 1951, Eckert and Mauchly designed the first commercial computer for whom?
The invented it for the Census Bureau
What does UNIVAC stand for?
Universal automatic computer.
In 1953, IBM enters the scene. What does IBM stand for?
International Business Machine
What is FORTRAN?
The IBM mathematical formula translating the system.
In 1964, how did Engelbart change the way computers worked?
They made them a more user-friendly tool.
What is the significance of ARPnet?
The first internet, it created a netowork of geographically seperated computers.
In 1971, Intel introduced this? Post a photo of it.
The single chip microprocessor.
In the same year, IBM introduced this? Post a photo of one.
The floppy Disc
In 1973, Metcalf and Xerox created this?
The first ethernet computer network.
During the next several years, the first consumer computers were marketed.
n 1981, Bill Gates and Microsoft introduced this package?
The ms-dos operating system and then IMB pc.Post a photo of the Lisa computer.
In 1983, who introduced the Lisa computer?
Apple.
What is GUI?
Graphical user interface.Post a photo of the computer mentioned below.
In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?
Apple. Apple Macintosh.
The commercial only ran one time. When?
The super bowl.
In response to the Apple GUI, Gates and Microsoft introduced this?
The windows operating system.
Two men are known for their development of the Apple I computer. Who are they?
Steve jobs and Steve wozniak
When was the internet that we know, world wide web, developed and introduced?
It was released in 1993.
Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"? An undocumented procedure or unauthorized feature that's playful in nature or gives credit to the software developer.
Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications.
Take the "Red Pill" with Adobe Photoshop CS3
Where do you think computers will take us in the next 10 years?
I believe that computers will continue to become easyer to use and continue to have graphical advances and such
Photography |1839 - 1960s AD
Until the 1880s, how were news stories illustrated?
They were illustrated with engravings.
What is a camera obscura?
A way to observe light.Post an example of a camera obscura.
They were illustrated with engravings.
What is a camera obscura?
A way to observe light.Post an example of a camera obscura.
How did scholars and artists utilize the camera obscure?
They used it to observe solar eclipses. Artists used it as a way to paint and trace outside scenes.
From where did the photographic camera develop?
The portable box.
Who first used the term "photography"? Where was is derived from?
John Hershel. It was derived from the greek words for light and writing.Post an the first photograph.
They used it to observe solar eclipses. Artists used it as a way to paint and trace outside scenes.
From where did the photographic camera develop?
The portable box.
Who first used the term "photography"? Where was is derived from?
John Hershel. It was derived from the greek words for light and writing.Post an the first photograph.
Who is credited with making the first successful photograph?
Joseph Niepce.Post an example of a Daguerreotype image. Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?
Louis Daguerre. It was faster and could be made permanent. However, the image could not be duplicated.Post an example of a Calotype image
Louis Daguerre. It was faster and could be made permanent. However, the image could not be duplicated.Post an example of a Calotype image
Who invented the Calotype process? What are the advantages and disadvantages of the process?
William Fox Talbot. It's quality was inferior to the other processes. But, an unlimited amount of duplicates could be made.Post an example of a Wet Collodion Process image.
William Fox Talbot. It's quality was inferior to the other processes. But, an unlimited amount of duplicates could be made.Post an example of a Wet Collodion Process image.
Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?
Frederick Scott Archer. It was faster and cheaper. Unfortunately, it was inconvenient to have to carry around the "dark room".Post an example of a Dry Plate Process image.
Frederick Scott Archer. It was faster and cheaper. Unfortunately, it was inconvenient to have to carry around the "dark room".Post an example of a Dry Plate Process image.
Who invented the Dry Plate process? What are the advantages and disadvantages of the process?
Richard Maddox. This process had all the advantages of the wet plate process, but rid it of it's disadvantages.
Who is George Eastman? What company did he establish?
The man who made photography more easily accessible by the public. He invented roll film. Eastman Kodak Company.Post an example of The Kodak Camera from 1888.
Richard Maddox. This process had all the advantages of the wet plate process, but rid it of it's disadvantages.
Who is George Eastman? What company did he establish?
The man who made photography more easily accessible by the public. He invented roll film. Eastman Kodak Company.Post an example of The Kodak Camera from 1888.
In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public? He made the camera cheap and easy to use.
What is Edwin Land best known for? What company did he establish?
Patenting light filters and instant photography. Poloraoid Corporation. Post a photo of the first Polaroid camera.
What is Edwin Land best known for? What company did he establish?
Patenting light filters and instant photography. Poloraoid Corporation. Post a photo of the first Polaroid camera.
How long did the first Polaroid camera take to produce a photo?
Sixty seconds.
What was Eadweard Muybridge known for?
Helped develop a way to capture motion using cameras.Post a photo of the Zoopraxiscope.
Sixty seconds.
What was Eadweard Muybridge known for?
Helped develop a way to capture motion using cameras.Post a photo of the Zoopraxiscope.
What is the Zoopraxiscope?
A device used to project a series of images in successive phases of motion.Post a photo of Muybridge's horse in motion.
How did Muybridge settle the debate and photograph a horse in motion?He used a large line of cameras in a line and took pictures of the horse moving.
In 1880s, the development of the motion picture camera allowed this?
Individual images to be captured and stored on a single reel film.Post a photo of a motion picture projector.
A device used to project a series of images in successive phases of motion.Post a photo of Muybridge's horse in motion.
How did Muybridge settle the debate and photograph a horse in motion?He used a large line of cameras in a line and took pictures of the horse moving.
In 1880s, the development of the motion picture camera allowed this?
Individual images to be captured and stored on a single reel film.Post a photo of a motion picture projector.
What is a motion picture projector?
A machine that, when light is shone through the screen, magnifies the image and can be shown on the screen.
A machine that, when light is shone through the screen, magnifies the image and can be shown on the screen.
The Linotype Machine | 1866 AD
Who is credited with the invention of the typewriter?
Christopher Sholes.
What is a "stenographer"?
A court reporter.Post an example of Shole's typewriter.
Why did Sholes send a prototype of his typewriter to Clephane?
He realized that stenographers would be among the most important users.
After the typewriter began production, why did Clephane pursue another machine?
He realized that the typewriter did not solve all of this problems and sought out a machine that could.
Who spent a year redesigning Clephane's typesetting machine?
Mergenthaler.
What is meant by "typesetting"?
The composition of text by means of types.Post an example of Linotype Machine.
How does the Linotype Machine differ from the typewriter?
Allowed type to be set mechanically instead of by hand.
How did this machine change the newspaper industry?
More pages could be created daily with the same amount of operators.Post an example of a Linotype keyboard.
How did the keyboard of the Linotype Machine differ from keyboards that we use today?
There were 90 characters because there was no shift key.Post an example of a Linotype slug.
What is a slug?
An assembled line of type that is cast into a single piece of metal.Post an example of a person operating a Linotype Machine.
Why is the Linotype Machine the greatest advanced in printing since movable type?
It made printing much faster than it's predecessors.
Christopher Sholes.
What is a "stenographer"?
A court reporter.Post an example of Shole's typewriter.
Why did Sholes send a prototype of his typewriter to Clephane?
He realized that stenographers would be among the most important users.
After the typewriter began production, why did Clephane pursue another machine?
He realized that the typewriter did not solve all of this problems and sought out a machine that could.
Who spent a year redesigning Clephane's typesetting machine?
Mergenthaler.
What is meant by "typesetting"?
The composition of text by means of types.Post an example of Linotype Machine.
How does the Linotype Machine differ from the typewriter?
Allowed type to be set mechanically instead of by hand.
How did this machine change the newspaper industry?
More pages could be created daily with the same amount of operators.Post an example of a Linotype keyboard.
How did the keyboard of the Linotype Machine differ from keyboards that we use today?
There were 90 characters because there was no shift key.Post an example of a Linotype slug.
What is a slug?
An assembled line of type that is cast into a single piece of metal.Post an example of a person operating a Linotype Machine.
Why is the Linotype Machine the greatest advanced in printing since movable type?
It made printing much faster than it's predecessors.
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