Visual organization

Not directing the audience through a design is misdirecting them.

Eye movement: the typical eye moves left to right and top to bottom

Controlling eye movement within a composition is a matter of directing the natural scanning tendency of the viewer's eye.

The eye tends gravitate towards areas of complexity first, In pictures of people, the eye is always attracted to the face and particularly the eye.

Light areas of a composition will attract the eye, especially when adjacent to a dark area.
Diagonal lines or edges will guide eye movement.

Optical center: The spot where the human eye tends to enter the page. Optical center is slightly above mathematical center and just to the left, it takes a compelling element to pull your eyes away from the optical center.

Z pattern: our visual pattern makes a sweep of the page, generally, in the shape of a Z

Effective page design maps a viewer's route through the information. The designer's objective is to lead the viewer's eye to the important elements or information.

guidelines: no more than 2 fonts a page, make sure they compliment eachother. avoid caps lock, choose the right font. Do not overuse fancy fonts    www.typography.com/email/2010_03/index.htm

Podcast: Cave Paintings | 35,000 years ago

What are cave paintings?Detailed representations found in caves.

Name several common themes found in cave paintings?
Patterns, bison, human hands, horses, deer

How were these paintings created (tools, pigments)?
water, plant juice, animal blood, soil, charcoal

What is the most famous cave painting site? When was it discovered and by whom?

Post an example of cave painting(s) from this cave.
Lascaux, 4 teenage boys

Why did this cave have to be closed? What was done to satisfy public curiosity?
paintings were being damaged by co2, the french government made Lascaux 2


Post an example of cave painting(s) from Altamira cave.
In Altamira cave, why do most of the paintings have a red hue?
red clay in the soil

Who discovered this site? How old are the paintings confirmed to be?
amateur archeologest, sanz de sutuola

What is the oldest known cave painting site? When was it discovered and by whom?

Post an example of cave painting(s) from this cave.
Chauvet-point arc, 3 speleogists, Eliette Brunell Deschamps, Christian hillaire, jean-marie chauvet in 1994

What was different about the painting techniques at this site?
they were created by techniques not seen in other sites

What is "speleology"?


What three reasons do archeologists and historians believe prehistoric man created cave paintings?
the were created to tell a story, instructional visual aid to teach hunting, created for magical or religious reasons

Assignment #13 ReSeArCh AnD iNsPeRaTiOn

RESEARCH:

wikipedia: Exquisite corpse, also known as exquisite cadaver (from the original French term cadavre exquis) or rotating corpse, is a method by which a collection of words or images is collectively assembled.


date: originates from the mid-1920's 


invented by: surrealists 

Surrealism: an art movement that isn't based off of reality


INSPIRATION:


dreamy, dream-like, funny, nonrealistic, abstract, 

I found this picture hilarious and a good example of this

I loved the colors in this picture, and how it is               nowhere close to reality

Photo Composition

snapshot is a quick shot, often spontaneous, taken to record a moment in time.

photograph is an image taken with care and thought.

The rules of composition:

Rules of thirds- imaginary lines dawn dividing the frame of your camera into thirds, both horizontally and vertically, place your subject of your design where the lines intersect, place the horizone line at the top or bottom of the horizontal divider, fill up the entire frame if you want to center an object for a close up image.

Leading lines- use the lines created within the foreground or background of the composition to lead the viewer's eye through the photo. Lines can draw attention to one or more intended subjects or a single focal point.

Point of view- the change in the way your subject is perceived by changing the camera position. If you are photographing a subject that you want to seem very tall, compose the shot tho that the camera is looking upwards, and vice versa. 

Simplicity- Keep your background simple and clear of clutter.  The mood and effectiveness of a photo can be altered by what is in the background. A chaotic composition will cause the viewer to look away.

Review Week 17

After reading the "Who Shot Serif" article. I learned that there are actually different types of serifs, and that each one can appeal to its audience differently,

Review week 16

How many points are in an inch? How many points are in a pica?
72, 12
Of the seven classifications, which classification(s) would best work as body type? Why?
Modern, because it is easy on the eyes
Identify the lowercase characters that have ascenders?
t,f,h,k,l
Identify the lowercase characters that have descenders?
q,y,g,jClassify the following typefaces and briefly explain why you believe it should be classified that way:
  

I think this would be a more modern style because it is less formal and has flat serifs

I think this would be a more old-style because it looks very formal and has high thin-thick contrast

I think this would be a more decorative style because it is 3d and looks more fun than formal

I think this one is a sans serif, because simply, it has no serifs

I think this one is more decorative because it looks very attractive, but hardly readable

I think this one is very modern because of the rounded serifs and the sort of blobby look of the r

I think this one is slab serif because it is fatter and has flat serifs

Podcast #4 Typography

Define typography?The art of expressing ideas through the selection of appropriate typefaces


Where did the word "typography" originate from?
form and writing


What does typography involve?
Creating and modifying type using a variety of illustration techniques




What is a typeface?
Distinctive designs of visual symbols that are used to compose a printed image / design


What is another term for typeface?
fonts



What is a character?
individual symbols that make up a typeface



What is type style?
modification in a typeface that creates design variety while maintaining the visual style of the typeface



What does type style "create" within a design?
key terms and definitions that are important to understand as you explore typography



What is the waist line and what does it indicate?
the imaginary line drawn at the middle of the character

What is a base line and what does it indicate?
The imaginary line drawn at the bottom of the characters



What is an ascender?
The part of the character that extends above the waist line



What is a descender?
The part of the character that extends below the base line



Describe a serif?
the smaller line used to finish off a main stroke of a letter, usually at the top and bottom of a character



How can the size of the typeface be identified?


What is a point?
the unit used to measure point size


How many points are in an inch?
72



What is a pica and how many are in an inch?the 2nd smallest unit of measure

How many points are in a pica?
12


What is body type and where can it be found?

What is the key to selecting appropriate typefaces to be used as body type?
readability


What is display type and how is it used?what you want your audience to pay attention to


What is reverse type and when would it be used?
when you put white type on a dark background


What is a typeface classification?
a way of organizing your fonts


When was Blackletter invented and how was it used?
Resembles calligraphy, it was used to write before the printing press


Describer the characteristics of a Blackletter typeface?
Resembles calligraphy


When was Old Style invneted and what was is based on?
15th & 16th centuries


Describe the characteristics of an Old Style typeface?
based on ancient roman text and was invented to replace blackletter


When were formal scripts developed?
17th and 18th centuries


When were casual scripts developed?
20th century


Describe the characteristics of a Script typeface?
resembles handwriting


When was Modern typefaces developed and why?
18th and 19th centuries because before then everything was very formal


Describe the characteristics of a Modern typeface?
like oldstyle but without as much loop


How early can Sans Serif typefaces be found? What happened?
as early as the 5th century, the renaissance came along


When did they become popular?

What does "sans serif" mean?
without serif


Describe the characteristics of a Sans Serif typeface?
very monotone


When was Slab Serif developed and why?
19th century for advertisement


Describe the characteristics of a Slab Serif typeface?


Describe Decorative typefaces?
crazy fonts



Why were they developed?
to seem like a party


What are they best used for?
to decorate