Podcast #3 principles of design

Define principles of design?
Concepts used to arrange the structural elements of a fomposition
What do the principles of design affect?
the expressive content or the message of the work
What is the principle of repetition?
Repeating some aspect or element of the design throughout the enire document
Describe ways that the principle of repetition helps the composition/audience?
It acts as a visual key that ties your peice together
What are ways that you can incorporate repetition into your designs?
patterns, bold front, thick line, certain bullet, color
What should you avoid when working with repetition?
repeatting so much that it becomes overwhelming or annoying
What is the principle of proportion/scale?
The relative size and scale of the various elements in a design
What is the most universal standard of measure when judging size?
human body
How can the principle of proportion/scale be used as an attention getter?
architectural spaces used to impress are scaled to a size that dwarfs the veiwer
What is the principle of balance?
distribution of heavy and light elements on the page
Which kinds of elements/shapes visually weigh heavier/greater?
irregular shapes
What is another name for symmetrical balance?
formal balance
Define symmetrical balance?
balance that occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis
What is another name for asymmetrical balance?
informal balance
Define asymmetrical balance?
occurs when the weight of a composition is not evenly distributed around the axis
What is the principle of emphasis?
stressing of a particular part of focus rather than the matze of details of equal importance
What happens to a design that has no focus?
nothing stands out
What is a focal point and how is it created?area where the eye tends to go first, marking one elemnt dominant with all other areas contributing
How many components of a composition can be a focal point?
one
What ways can emphasis be created in a design?
sudden change in: direction, size, shape, texture, color, tone, or line
What is the principle of unity?
the wholeness of composition
What three ways can unity be obtained?
1. put objects close to one another

2. make things similar using similar textures etc.

3.direct vision by a line that travels around the design

What is the principle of variety?
pertains to differences and diversity
What ways can a designer add variety to a design?
vary textures, color and shapes, and alter their contrast tone and intensity
Why is it important to find the right balance between unity and variety?
too much unity can be boring, too much variety can look chaotic
What is figure?
the eye differentiates an object from its surrounding area
What is another name for figure?
positive space
What is ground?
the surrounding area around figure
What is another name for ground?
negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?in compositions without recognizable subject matter, the figure will depend on the abstract relationship between visual elements
Why must a designer consider the composition as a whole?
so that they
What is the principle of rhythm?continuity recurrence or organized movement in space and time
How is rhythm achieved?
through orderly repetition of an element, line, shape, value, tone, or texture
What three ways can rhythm occur in a design?
1.intervals between the elemts

2. with a more organic flowing sense of movement

3.a sequence of shapes through a progression of steps

How does rhythm help a composition/design?can help deliver the message by controlling the viewers movement
What is the principle of contrast?
Occurs when 2 related elements are different
How can contrast help a design?
can draw the viewers eye into the piece
What is wrong with having too much or too little contrast in a design?
monotonous, or confusing
What is the key to working with contrast?
to make sure the differences are obvious
What are some common ways of creating contrast?

size, value, color, type, texture, shape, alignment

Potatoe head (photoshop classwork)

...

Color Schemes

triadic

monochromatic

monochromatic

split complementary

split complementary

Andy Warhol

Within what art genre did Warhol work?
pop art

Define the genre?
art based on modern popular culture and the mass media

During what years was he alive?
August 6, 1928 through February 22, 1987

Post 2 samples of his art, Answer the following questions for each

Title of the piece?

(banana)Andy Warhol's cover art for his Velvet Underground & Nico Album
(cows)cola-cola cow

Describe the color that he utilizes. Does he use any particular color scheme?
He likes to use yellows combined with darker colors, he doesn't seem to use any one color scheme

Blog week 9

Compare and contrast vector graphics and pixel images.

What resolution is necessary to print raster images?

What resolution is necessary to display raster images on the internet?

Blog Week 8

Why must designers pay close attention to how color is utilized within a composition?

 So that we can convey the feeling the design is to impose on its audience.

Why is the color wheel an important tool for graphic designers?
The color wheel is helpful because it helps us find the complements of colors so we can dull or intensify the colors we are using.

I found that this poster used neutral colors (grey, black, white) very well to draw the eye to the orange thing behind the person in the image, then slowly bring us to the masked person in the picture.

 

 

 

Briefly describe how we "see" the color of an object?

The sun shines on an object, the object reflects or absorbs a portion of that light, then it reflects to our eyes and depending on how much light it reflects or absorbs we see a different color.

Podcast #2 Color Theory

The right use of color can do what?
Can be pleasant to the eye, and be soothing.

Within the electromagnetic spectrum, which waves allow us to see color?
Visible light.

Describe white light?
All the colors in the Visible Light spectrum.

How do we see color if objects "have no color of their own"?
They appear to be in color when they absorb or reflect one or more of the colors in the visible light spectrum.

What is a glass prism?
A transparent triangular object that breaks wight light into all the colors .

What seven colors result when white light is refracted through a prism?
Red, Orange, Yellow, Green, Blue, Indigo, Violet.

Describe hue?
refers to the color itself

When does white light occur?
When all wavelengths are reflected back to your eye.

When does black light occur?
When no wavelengths are reflected back to your eye.

How color is perceived depends on what?
the type of light it is seen with.

What is a color wheel?
a visual tool that shows the relationship between primary secondary and tertiary colors.

What are primary colors? Name them?
Red, yellow, blue

What are secondary colors? Name them?
2 primary colors mixed together, orange, green, violet

What are tertiary colors? Name them?
a primary color and a secondary color mixed, yellow-green, yellow-orange, red-orange, blue-green, blue-violet, and red-violet

What are neutral colors? How can they be created?
Colors of very low saturation, by mixing complementary color pairs

How can a neutral color help a design?
Help put the focus on other colors or serve to tone down overpowering colors

What are complementary colors? Name them?
Colors positioned oposite to each other red and green, orange and blue, yellow and violet

What is color value?
refers to the lightness or darkness to a hue

What is a shade?
A hue with black added to it

What is a tint?
A hue with white added to it

What is saturation/intensity?
refers to the brightness of a color

What happens when you mix complementary colors together?
creates a tone

Describe color harmony?
a pleasing arrangement of parts

What is a color scheme?
Harmonious color combinations

Describe a monochromatic color scheme?
A color scheme that uses variations of one color

Describe an analogous color scheme?
A color scheme that uses 3 colors adjacent to each other on the color wheel

Describe a complementary color scheme?
uses 2 colors opposite of each other on the color wheel

Describe a split-complementary color scheme?
Uses 3 colors, 1 color and 2 adjacent to its complement

Describe a triadic color scheme?
Uses 3 colors equally spaced around the color wheel

What colors are considered to be warm colors?
yellow, orange, reds

Describe a warm color scheme?
Bold and Energetic

What colors are considered to be cool colors?
Greens, Blues, Violets

Describe a cool color scheme?
Gives an impression of calm

Why is important to consider which colors are being used within a design?

To convey a certain feeling in the design, so that certain colors don't overpower the message of the design